...how come so many people drop out in the first 120 days?
Two words: "Dashed expectations"
Opportunity meetings can be so positive and exciting that it appears to many that MLMs are easy money! Just sign up and sign up your friends and family and you're gonna be rich!
Woo-hoo! Let's see...new car, trip to Maui...let's book the flight now!
And then, a few days later, after most everyone has stonewalled you or hasn't returned your calls or emails, you sit and wonder what in the world you went and did when you signed up for this MLM.
There is a concept in business that applies here: barrier to entry. Few companies can afford to build cars or airplanes due to the cost of starting business. On the other hand, almost everyone can afford to start in an MLM as the barrier to entry (cost) is very low. So, lots of people make the decision to start--which usually directly benefits the person who introduced them to the company, in the form of a commission--and don't have a very clear idea as to what they have gotten themselves into.
By a show of hands, how many people here are ready to go play professional basketball? Why not? Out of shape, too short, no skills? While creating a successful MLM business isn't the same as playing professional basketball, it should be easy to understand that some people are naturally more suited to it than others, some people are in better "shape" for it, and some have greater skill levels.
Let me change the question to "How many people want to go play some basketball?" Ah, a few more hands went up.
What changed?
Your expectation of the given activity.
Hey, it can be fun to shoot some baskets and get a little exercise...you can handle that, can't you? You can even pick the group of people you want to play with so the pace suits your ability and desire. Who knows, given enough time and practice, you might become a great player some day.
The same principle holds true for your MLM business. Are your expectations in line with your abilities? Maybe your sponsor or upline superstar is just better at this stuff than you are and you shouldn't be comparing yourself to them or expecting the same results. Does that mean that you shouldn't try in the first place?
Not in my book.
If you are motivated today to start an MLM business, and are realistic about the amount of time and effort it will take to achieve your goals, you should be just as motivated tomorrow to keep working at it.
Oh, and if it isn't fun...switch sports. Life is too short and few people succeed at something they truly dislike.
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