Thursday, July 15, 2010

Business Owners Unite!

Looking around the crowd at a recent Opportunity meeting, I asked myself "Why do so many owners and operators of local businesses sign up to be Kyani Independent Distributors?"

Here's what I came up with:

1) They already have an entrepreneurial mindset.
2) A GoYin business requires little capital investment.
3) They are acquainted with lots of people who could become Kyani customers.
4) They understand the value of business relationships.
5) They know the importance of selling a product.

That list isn't meant to be comprehensive, but it did get me thinking about how many times I hadn't approached a business owner that I knew because I figured they were too busy to entertain getting involved in an MLM.

Sure, family and friends are who usually come to mind when making one's list of folks to introduce to your new Kyani business. And while it might seem odd to some, one of the reasons that a new Independent Distributor talks to their family first about Kyani is not just because they are part of their "warm market." Rather, there are many who sincerely want their loved ones to improve their health and build a dynamic Kyani business and share in their hoped-for success.

Of course, if one's family or close friends ARE business owners then you might have the best of both worlds. Yet, you likely know dozens of local business owners with whom you have interacted over the years...people who might be motivated to create an additional income stream as a Kyani Independent Distributor. And, as many other customers know them too, the question is are you going to be the first to introduce them to Kyani? Procrastinate and you might just run into them at one of the Kyani meetings (this happened to me!), their having been invited and sponsored by another Independent Distributor.

So, if you haven't already done it, make a list of 10 local business owners that you know on a first-name basis and commit to talking to them about your Kyani business. Tell them about how great the product is and how impressed you are with the Management Team. Let them know that Kyani is your business and you're serious about being successful. Invite them to find out more by attending the next Opportunity meeting with you.

They'll understand, even if they aren't interested at the moment.

Why?

Because...it's just business.

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