There is no question that a major factor in marketing is the need to create urgency in the customer, that "thing" that motivates them to get up, go out, and purchase a product or service. Sales, limited-time offers, or limited supply are examples of how one can create urgency for one's products.
And then there is Network Marketing. There are occasionally times when an MLM runs some kind of special product promotion that is designed to increase product sales. And there are also times when distributors' commissions might be raised temporarily as an incentive to spur on their recruiting activities.
But where is the urgency for getting someone to sign up TODAY in your MLM?
Well, it's true that if your prospect is someone who runs in the same social circles are you do, it's possible that if they wait too long to make their decision to join, you or someone else that you contact might get to the rest of the folks in your circle before they do. But, unless one's circle of influence can all fit into the family mini-van, it's likely that most of the folks they know will still be there for them to contact next week or next month.
No, no, Madame Kyani! Don't say such a thing! We're counting on the fervor of the Opportunity meeting to get people to sign up on the spot...as if there is no tomorrow!
If that's the case, dear prospect,....RUN!
Signing up to start your own MLM distributorship because of pressure or the euphoria of seeing all those big numbers on the compensation plan slide is almost guaranteed to end badly in just a few months.
Oh, now you've gone and done it! You mean you want someone to make an educated, level-headed decision instead of a rash one? How, how, how...uncommon.
I can appreciate that one wants to build their downline via aggressive recruiting and it does work at times to try and create a sense of urgency about the business opportunity. "Ground floor!," "Pre-Launch!," or "New Company!" can all be valid selling points...so go ahead and use them if they apply. Just learn to be patient when it comes to your prospects' decision to sign up.
It's the nature of some people to jump in with both feet and work the details out later. Great! Sign them up! Other people need a few days to mull things over, or longer if they are trying your product to see how it works for them. While it might work for some to "ask for the check" every time they pitch their product or business, many others seek to determine their prospect's interest before they pop the question. It can come down to timing when it's all said and done and you don't want to pressure someone if their easy answer is "no."
On a related note, I've found that a sincere belief in one's products and the strength of one's company is far more impressive to a prospect than an artificially created sense of urgency. I'm willing to wait for someone who really wants to pursue this business opportunity, even if at times it's hard to remember that patience is a virtue.
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