1) Real health benefits
Most MLM companies produce a product that they believe will assist in creating better health for their customers. Sometimes the majority of the benefit comes from drinking more water or beginning an exercise program along with taking the product. It's possible that the decision to become an independent distributor, and invest time and money into one's business, also provides the motivation to improve one's health in order to obtain a personal testimony of the company's products. This additional dedication to using the company's products regularly over a period of months can result in improved health.
2) Placebo health benefits
Scientific studies have shown that some people who are given a placebo instead of actual medicine experience similar positive results as those who received the actual medicine. The reason? Power of positive thinking and the belief/hope that their health will improve. Many scientists and medical doctors regulary attack the MLM industry due to the lack of FDA approval or double-blind studies to support a product's hoped for health benefits. Yet somehow many, many people experience improved health through the use of the products. Regardless of how much is the impact of a real intervention or of the placebo effect, the results speak for themselves. Because so many people want their chosen company's products to improve their health, are dedicated to regularly taking the products, drinking more water, and exercising regularly, testimonies abound as to the products' efficacy.
3) An opportunity to chase a dream
What is the value of an opportunity to strike it rich?
4) Social value
Some people are people people and enjoy getting together with others who are like-minded. Many MLMs have regular weekly meetings that independent distributors can attend and bring others who are considering starting their own business. These opportunity meetings can approach a religious revival in their fervor (or not) and are generally full of positive, fun, outgoing people. Many longterm relationships are forged via participation in an MLM and what price tag can you put on the value of these new friendships?
5) Educational value
Often overlooked in the evaluation of the MLM industry is the many opportunities that participants have to educate themselves about health, business, and interpersonal relationships. Training materials and seminars are usually readily available and reasonably priced, if not included in the basic sign-up fees or offered free of charge. Principles of self-management, organization, how best to deal with others, record keeping, public speaking, and marketing are just some of what one can learn as an independent distributor. While one won't put on a cap and gown in this process, the education is real and valuable and is often more transferable than that which was obtained in a formal educational setting.
6) An opportunity to improve oneself
Health benefits and increased knowledge are just two of the areas of self-improvement that can result from the participation in an MLM. While few people would start an MLM business with the goal of improving themselves, most successful MLMers would look in the mirror and acknowledge that they indeed had accomplished something worthwhile and were a better person as a result.
7) The opportunity for a personal success
Aside from the self-improvement, the dream chasing, the increased knowledge and newly acquired business and interpersonal skills, there is the satisfaction that results from accomplishing one’s goals, of succeeding at a given endeavor. Most people will tell you that life is difficult and successes might be few and far between. And while just starting an MLM business isn’t a guarantee of success or failure, it is a new opportunity…and one good success helps blot out any number of failures.
Gee…I almost forgot this one! Starting an MLM business provides the opportunity to makes as little or as much money as one can. Very few businesses can be started for as little as an MLM business, especially when one considers the marketing, product development, distributor support and customer service that is already in place. An MLM business allows one to start a business on a shoestring and build it at one’s own pace, without having to invest in equipment or an office/work location, pay employees, create marketing materials, or the dozens of other expenditures that are typically associated with starting a business.
Ok…maybe this one is a stretch, but I believe there is some value for some people that can be determined to arise from the opportunity to go and do their own thing, even it is only a few hours a week.
10) A chance to rub shoulders with successful people
MLMs are full of successful and accomplished people who are willing to share their time and wisdom with you. Many of these people have had careers in the professions or in the corporate world and have started an MLM business for one or more of the reasons listed above. If only by osmosis, one can benefit from being around these people and learning from them, watching how they run their businesses, and enjoying the company of those who know how to achieve and win.
No comments:
Post a Comment