While simply asking "Hey! Do you want to join my new MLM?" might result in a few signups, it's not a strategy that most people can implement. There is too much rejection and one wonders how serious--or loyal--a prospect will be should they sign up having no information other than what they can garner from your smiling face.
Most MLMers understand that it takes more than 60 seconds to explain why their company and product are unique and compelling. That's why there are Opportunity meetings, conference calls, and product dvds, etc. The average person wants to know what they are getting into and while many will sign up after the initial presentation or meeting, many others need some time to think it over and fully commit themselves before they sign on the dotted line.
Retail customers also need to understand why the product is something they should buy and how they will benefit from its use. Anecdotal advice abounds as to how many times a typical person needs to hear about a product before they will try it. Of course, when all they are exposed to is a 30 second tv or radio spot or a small ad in a newspaper, it's no wonder it takes a while to educate consumers about the product.
Regardless of whether talking to a potential new distributor or a retail customer, an MLMer can improve their success by taking the time to increase the knowledge base of the person to whom they are speaking. Even the phrase "new MLM" needs some explanation. Why is it a good thing that the company is new? Are all new MLMs a good bet? Do they really even understand what an MLM is or how Network Marketing is structured? Do they know what an Independent Distributor is or how they are affiliated with the company?
It's easy to assume that your prospect knows as much about the company, product or industry as you do...thus allowing you to cut to the bottom line as quickly as possible. However, it rarely hurts to start slow and cover the basics. "I'm working with a new company called Kyani. I'm an Independent Distributor, which means that I have the right to sell their products through my own business. "
If your prospect is listening, even if they don't buy your product today or agree to come to a meeting, they will likely learn something from you, whether it be what "functional drinks" are or something about the MLM industry that they didn't know before. That tidbit of info might or might not turn into a follow-up conversation, and it's probable that they won't remember who gave them that info, but you will have done something positive towards increasing their knowledge.
But you didn't make a buck?
True, that bothers some people, which is why they make a beeline to the bottom line, pitching hard the whole way. Bully for them! And bully for you, if you can make that strategy work for you. Just don't bully me with it!
Seriously, I believe you will find that some "telling" with your "selling" will create a more receptive audience and yield more positive long-term results. Don't assume your prospects understand your jargon (n. the language, esp. the vocabulary, peculiar to a particular trade, profession, or group) or vernacular (n. the standard native language of a country or locality. ) Why lose a sale because your prospect didn't understand what you were saying? Take the time to explain yourself and your success will increase!
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