Grab That Hot Iron and BRAND YOURSELF!

Tried and almost True wisdom says to make a list of everyone you know as part of your circle of influence. Invite them to meetings, pitch them, tell them how wonderful your new products and company are, and try not to get trampled in the rush to sign up in your downline.

I suppose that approach might work for some people, maybe 1 in 50 or so. And it shows up in one form or another in most MLM training materials. But does it work? Must not…or the average person would stick with their MLM business for more than a few months. It makes sense to contact the people you know before those you don’t…so what’s the problem?

Candidly…most MLMers put more effort into recruiting people than promoting the fact that they have started a new business that sells a product. If someone were to open a restaurant, it is reasonable to think that they would let everyone know at least the name and location of the restaurant. Taking a reservation or booking a group party at the restaurant would likely take place in a subsequent conversation. It’s enough to just let people know that you are in business and start the process of branding yourself.

Oh, I can hear the master recruiters now, “Hey, it’s a numbers game” or “You have to be ready to hear 99 'no’s' before you hear a 'yes'.” Sure, I understand that mentality and it does work for a few folks. The downside is that most new distributors aren’t ready to hear “no thanks” even 9 times, much less 99. And if someone is in the business for the long run, what’s the rush to burn through all of one’s contacts in the first 30 days? Shoot, most new distributors don’t even fully understand the compensation plan or the details of the products by the time they have exhausted their list of “warm” contacts. And if this isn’t the first time that you’ve started in an MLM, running full bore again at your friends, family, neighbors, etc., isn’t likely to result in many takers.

So try this instead: Let everyone know that you have started in a new MLM and you’ll keep them posted as to how your business is going. Print up some business cards, send out emails, let people get the idea that you have started a business that you plan on running for quite some time. Ideally, you want them to think of your business when they think of you.

Sell product at retail prices. Become an expert on your products and your company. Use your products and develop a personal positive history with them. Stay in contact with your friends, family, etc., and treat them as valued potential customers, not just fodder for the downline cannon.

Will this approach work for everyone? No…because some people just aren’t cut out for succeeding in an MLM business. Will it work for many people? I think so…why don’t you try it and let me know how it works for you.